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A way of feeling, of touching, of loving…

  • March 12, 2017
  • 0 Comments
  • dcambaxp
  • Marketing
“Photography is a way of feeling, of touching, of loving. What you have caught on film is captured forever… It remembers little things, long after you have forgotten everything.” — Aaron Siskind After another 52-hour work week I was dourly driving home last Saturday afternoon when a miracle happened at the right time. I was turning

A genius at work

  • March 5, 2017
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  • dcambaxp
  • MMC5006
Sitting in a comfortable chair on Sunday night, the cold bottle of beer was leaving me a round mark on my khaki pants on my left leg. I simply couldn’t take my eyes off the TV. I never watch football, but the Super Bowl is the exception. 113 million people, simultaneously, were watching every detail

A short essay on the importance of storytelling for brands in social media

  • March 2, 2017
  • 0 Comments
  • dcambaxp
  • Marketing
  We all agree that story telling is powerful. It’s best to show and not “tell” anything (show don’t tell). Yet in social networks, content is heavily visual. You can’t escape the fact that you HAVE to show something; a picture, a video, a collage, something. Anything. Posting only text will get you nowhere. That’s

A conversation about freelancing with Orlando artist @rebeccacarmen

  • February 26, 2017
  • 0 Comments
  • dcambaxp
  • Branding, Marketing, Web Design
This assignment was an adventure. It took me outside of my comfort zone and learned a thing or two in the process. I reached out everywhere I could to find a new contact willing and able to interview for 30 minutes. I couldn’t have found a better local freelancer and artist than Rebecca Carmen @rebeccacarmen.

El Quinto Poder

  • February 25, 2017
  • 0 Comments
  • dcambaxp
  • Marketing, politics
  Apenas a las diez y media de la mañana del domingo, Sofía abre sus ojos sin la ayuda del despertador. Aún con algo de ardor en “las vistas” y con ganas de seguir durmiendo, su instinto la lleva a chequear su celular. Facebook es lo primero que mira porque es adicta a ver sus

Feisbuk al rescate.

  • February 24, 2017
  • 0 Comments
  • dcambaxp
  • politics
Fue un largo día electoral, sin dudas. Encachinado con mi camiseta amarilla del equipo más popular del país, manejé 45 minutos hasta Casselberry, al norte de Orlando, donde se encontraban otros compatriotas cumpliendo con el deber cívico del voto en Florida. Miami, cede del consulado ecuatoriano, me resultaba muy lejos. Mientras avanzaba en el viaje,

#BarTour2KXY, explained.

  • February 16, 2017
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  • dcambaxp
  • MMC5006
  Bad hombres drink and eat in here. Frontera Cocina, Disney Springs, at the heart of Orlando. Naturally, this place feels closer to home. I’m no Mexican, but after coming here, I would be proud of being one. I learned about tequila today thanks to the very knowledgeable Mexican staff that works here. The best tequila

When Mayhem is a marketing bliss.

  • February 16, 2017
  • 0 Comments
  • dcambaxp
  • MMC5006
“Random or deliberate violence or damage.” That’s the definition of “Mayhem”. Consider a 17-year-old girl driving her pink SUV and whose “BFF” texted her that she just kissed Johnny at school. Naturally she reads the text while still behind the wheel when she’s cruising in the parking lot (kids these days). That’s a problem, because

Genios trabajando (en redes sociales)

  • February 9, 2017
  • 0 Comments
  • dcambaxp
  • MMC5636 Social Media
Sentado en un cómodo sillón el domingo, la fría botella de cerveza me dejaba una redonda marca en el pantalón kaki sobre la pierna izquierda mientras mis ojos no se despegaban de la TV. Nunca veo “fútbol” americano, pero el Super Bowl es la excepción. Ciento trece millones de personas, simultáneamente, estábamos viendo cada detalle

Muy pequeño el mundo es…

  • February 1, 2017
  • 0 Comments
  • dcambaxp
  • MMC5636 Social Media
En este 2017 retomaré el buen hábito de escribir. Nos vemos pronto a través de estas letras. Saludos.